Sequoia Smart Solutions

Business Model

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Sequoia Smart Solutions

"A key component of the success of any project
is the clear and unambiguous definition
of the business objectives and requirements."


Sequoia’s generic Business Model provides the essential core elements of an Integrated Ticketing System within a framework which facilitates Sequoia and the Client working together to achieve the particular Business Model which meets the specific needs of The Client.

The model describes the detailed interactions between:

These detailed interactions are addressed within the contexts of:

Outputs from the model include:


Failure to identify and describe the business relationships at a sufficiently early stage in a project will, almost invariably, lead to later re-work, and hence, additional project cost and delay.

Sequoia’s Business Model mitigates this risk: A generic Roles and Responsibilities Matrix and generic Business Requirements across the generic roles of an ITS provide the foundation to catapult the project into establishing the business framework early in the timeline.


The Business Model (particularly the “Roles and Responsibilities” component) feeds into the “Operational Costing” component of the Commercial Model. Accordingly, changes to the Business Model, which occur as the model is refined through successive iterations of the project, are reflected in the Commercial Model, and the viability of the scheme is constantly available for review; with successively greater confidence as the project moves forward.

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